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1.618 Education Initiative

The PG Bison 1.618 Education Initiative is now in its 28th year and was created to recognise the future interior and industrial designers, architects and key decision makers in the South African design industry.

In this time, it has come to be known not only for the prestige it offers its winners, but also for the tradition-defying competition brief given to the students each year.

The competition, which culminates in an awards ceremony each year, has established itself as an integral part of the syllabus at the majority of design and architecture institutions across the country.

Design metamorphosis
for the modern city

Ordinarily these

qualities cannot be measured,

but the golden mean can be found

in many historical buildings and

works of art, as well as in the natural world.

2020 competition brief

Growing up in a digital age with instant access to information, younger generations are accustomed to immediacy. But that doesn’t mean impulse-shopping.

Many brands are facing a “new normal,” as younger people focus on accumulating experiences over possessions. The ability to post an experience and gain recognition on social media outweighs the need to own something.

A “pay-as-you-go” mindset has moved young consumers from buying and owning things, like CD’s, to subscribing instead to services, like online music libraries. And these behaviour traits are permeating older generations too. 

Younger consumers expect brands to align with their own values and passions. They spend time online researching the benefits of products, and their impact on the environment, using peer reviews and opinions as a valuable source of information, before making a decision. Shopping is seen as a social activity rather than a chore. It is about the user experience and time spent with friends, more than about the product.

Brands must focus on and anticipate these customer needs if they are to survive into the future, especially considering young people will grow to represent more of the market.

Download 2020 Brief Presentation

Prizes

1St Prize

A trip of a lifetime to the 2021 FURNITURE FAIR in Milan, Italy.

A trip of a lifetime for the winning student, accompanied by the student’s lecturer, to the 2021 FURNITURE FAIR in Milan, Italy. It includes return air tickets, accommodation, entry to the fair and a contribution to daily expenses.

2nd Prize

Cape Town Design Indaba experience and R3000 in cash.

Full access to the 2021 Design Indaba in Cape Town as well as R3000 in cash. Ts & Cs apply.

3rd Prize

A R10 000 cash prize.

A R10 000 cash prize.

The remaining seven Top Ten Finalists will each receive a R2000 cash prize. No prizes are exchangeable for cash.
Terms and Conditions apply.

Competition Deadline 12 August 2020!

Judging Panel

Judges to be announced soon.